Proctor & Gamble is best known for their mega famous beauty brands, but the company is now making fashion headlines with plans to host the first 3-D fashion show in the Middle East.
The celebrate the launch of their new laundry detergent, Ariel, P&G have planned a fashion show next Thursday. The idea behind the show is that the detergent has 3-D technology micro-boosters, therefore why not display it in the biggest way they can? The detergent is launching in Dubai and the Middle East next month, so they are inviting press there to see the show first hand.
The fashion show will feature garments from Middle Eastern designer Aiisha Ramadan, who told WWD this show will hopefully help her brand get international exposure as press from around the world will be in attendance. Models have already been filmed in front of a green screen in the clothes and will appear to come out at the audience in front of a variety of backgrounds. Stylist June Ambrose, who has worked with the likes of Mariah Carey and Kelly Ripa, is hosting the showing.
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